September 30, 2007

Dear Marketing Professional:

The NMCA On-Line Journal is up and running! We hope you will consider placing an advertisement with us. I would like to, once again, thank those that have continued to advertise and help us provide great information, as well as quality products and services to New Mexico’s Doctors of Chiropractic.

I think you will be happy with what we are offering for your benefit in advertising with us. The Journal format will be a “website within a website” and will be available to anyone that goes to our site. From each ad, and they can be in color now, there will be a link directly to your website or e-mail if you have no website. There will be a section of the Journal titled Journal Sponsors where you will be listed by name and thumbnail of your ad or logo (if the ad is to complicated to see in thumbnail form), which when clicked will open to your full sized ad. Clicking on this ad will take the viewer directly to your website. Not only do you have an ad in our Journal with direct exposure to doctors but that ad will take them to your website immediately. This will be a really convenient way for the doctors to contact you, as they are thinking about it, rather than deciding to do it later and should give you more business opportunities. To view a sampling of how this will look, please go to http://www.nmchiroassoc.org and click on NMCA Journal in the left hand column.

Each Journal will be up and active for approximately three months; so, again, your exposure will be much greater and over a longer period of time. We will be sending out postcards to all New Mexico doctors for the first few times we do the on-line Journal so that they will get used to the new format.

You will find enclosed a schedule of fees and sizing information. Since going on-line, we have realized that our cost will be much less and we are passing that savings along to you in reduced fees and in the hope that more of you will find this a cost-effective way to reach our doctors. In addition, we will continue to offer a 10% discount to all members, both doctors of chiropractic and businesses, as an incentive to continue or begin advertising with us on a regular basis. If you are not a member of the NMCA, an application is enclosed.

We hope you will seriously consider advertising with us. We are extremely appreciative of your business and look forward to working with you for the betterment of the chiropractic profession, the patients they serve, and the businesses they support and that support them. Thank you for your consideration!!

The deadline for the submission of advertisements for our next Journal is December 10, 2007, for a release date of approximately December 31. If you have any questions or I can help you in any way, please feel free to contact me. I can be reached by e-mail at Jaeni13@aol.com or by telephone at 505-280-0689 (cell) or 505-828-1128 (also a fax number). I look forward to working with you and thank you, again, for considering this possibility.

Sincerely,

Jaeni Aarden
Executive Director

On-Line JOURNAL DISPLAY ADS

Small (Approximately ¼ Page)
Portrait orientation only
Max Height: 300px or 4.167”/Max Width: 225px or 3.125” $100.00

Medium (Approximately ½ Page)
Landscape orientation only
Max Height: 300px or 4.167”/Max Width: 475px or 6.597” $150.00

Large (Approximately Full Page)
Portrait orientation only
Max Height: 600px or 8.333”/Max Width: 475px or 6.597” $200.00

Usually, all ads must be camera-ready or in electronic format - PDF and EPS are acceptable fonts either embedded or converted to curves - correctly sized and in specified orientation. Since we are on the web now, .jpeg and .gif are acceptable. If changes must be made in order to re-fit an ad, an additional charge will apply and be billed to you. E-mail ads to Jaeni13@aol.comwith a copy to masheppard@cox.net.

CLASSIFIED ADS are free for NMCA members up to 50 words. The cost is $50 for non-members. Ads will be up for three months on the website and in the On-Line Journal. Please fax classifieds to 505-828-1128 or e-mail to Jaeni13@aol.com. Classifieds may be edited.

Available to ALL Active Doctors of Chiropractic in New Mexico
As well as the Public at Large

For more information, please call: Jaeni Aarden, 505-280-0689.

Available to ALL Active Doctors of Chiropractic in New Mexico
As well as the Public at Large

NEXT JOURNAL DEADLINE: December 10, 2007