It’s not fair
- insert large tear stains here - nobody told you that you would have
to be an office manager. (For that matter, no one told you that you
would have to be a salesperson or billing company either, but that’s
a discussion for another day.) You thought you would graduate from school,
hang up your shingle and the patients would come flooding in and staff
would magically appear, right? Unfortunately, in order to have a successful
practice, you must acquire many skills including knowing how to hire,
train, manage and fire employees. Even if you hire an office manager
to manage the staff for you, and I don’t generally recommend it,
you still have to manage the office manager. Unfortunately, it is a
sad fact that many office managers end up as de facto union reps, doing
a better job of representing the staff than they do you. If you don’t
learn to be a good manager, you will find yourself spending more time
dealing with staff issues than building your practice. So how can you
learn to be a good manager? Well, I won’t be able to solve all
of your problems in this article, but I can get you started down the
right path with two important thoughts.
First,
let’s stop calling them “the gals”, “my girls”,
“the staff” or whatever you tend to call your employees.
Start calling them, and more importantly thinking about them, as your
team. A football team can have a great quarterback, but of what use
is the best quarterback in the league without a great offensive line
up front to block for him. Or what if our imaginary team has a great
quarterback and a great line, but no receivers who can hold on to the
ball? You get the point. Sure, you are the doctor, but without someone
to answer the phones, greet the patients, schedule the patients and
collect the money, where would you be? Your team members are just as
important to the success of your practice as you are. The only difference
is that you are a permanent member of the team and they are not.
Second, recognize that if
a member of your team is functioning at a less than optimal level you
can generally narrow it down to one of three factors. Let’s look
at each one of those factors individually.
Attitude
Attitude is the choice of each team member. It is your responsibility
is to provide a working environment that allows the team member to have
a great attitude and the team member’s responsibility to choose
that attitude. Attitude includes a person’s general outlook on
life, their work ethic, and their personal problems or lack thereof.
Employees generally bring a “glass half full or glass half empty”
attitude with them when they join your team. I remember a brief discussion
I had with a front desk assistant about her attitude. She told me that
she couldn’t always have a great attitude and that if she pretended
to be in a good mood she would just be acting. I replied that although
our preference was a genuinely good attitude, if she couldn’t
do that we would settle for the acting.
Ability
Ability is also something that the staff person brings with them to
the office. They are either capable of doing the job, or they are not.
Ability might include reading skills, math skills, communication skills,
education attained, overall personality and general intelligence. For
instance, certain employees have math skills, whereas others are math
phobic. No amount of training will enable a math phobic person to be
able to quickly and consistently balance the books at the end of the
day.
Training
Training is the factor that rests squarely on the shoulders of the doctor
and, in my experience, is the most common reason a team member does
not perform at the level they are capable. Do you have written job descriptions,
policies and procedures? Have you scheduled a specific time each day
or week to train and to review procedures? Do you role play your office
dialog? Do you have regular team meetings? Are your expectations clear?
Ultimately if you have a
team member that is not working out, you want to make sure that you
have done all that you can do before you consider letting them go.
In Conclusion
Although you can’t control a person’s attitude or ability,
you can improve your hiring skills thereby increasing the odds that
you will hire a person who has the attitude and ability you are looking
for. Further, you must develop the procedures and systems that will
help you to train your team members, so they will take the very best
care of your patients possible.
Robert Hart is the founder
and owner of Hart Consulting. Through seminars and personal coaching
he has been assisting Doctors of Chiropractic achieve both their practice
and personal goals for the past 18 years. Mr. Hart can be contacted
at 480-892-4621, rob@hart-consulting.com, or www.hart-consulting.com.
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